Merge branch 'e_trackers_list' into 'main'

Use embeded E-trackers list, #4600

See merge request e/privacy-central/privacycentralapp!14

9 files changed, 136 insertions, 23 deletions

diff --git a/.gitlab-ci.yml b/.gitlab-ci.yml
index b61aa3e..063dd65 100644
--- a/.gitlab-ci.yml
+++ b/.gitlab-ci.yml
@@ -85,16 +85,16 @@ test-debug:
 build-full:
   stage: build
   script:
-    - ./gradlew build
+    - ./gradlew assembleDebug assembleRelease
   rules:
     - if: '$CI_PIPELINE_SOURCE == "schedule"'
       when: never
-    - if: '$CI_COMMIT_BRANCH == "master"'
+    - if: '$CI_COMMIT_BRANCH == "main"'
       variables:
           MAPBOX_KEY: $MAPBOX_KEY_PROD
           MAPBOX_SECRET_KEY: $MAPBOX_SECRET_KEY_PROD
       when: always
-    - if: '$CI_PIPELINE_SOURCE == "merge_request_event" && $CI_MERGE_REQUEST_TARGET_BRANCH_NAME == "master"'
+    - if: '$CI_PIPELINE_SOURCE == "merge_request_event" && $CI_MERGE_REQUEST_TARGET_BRANCH_NAME == "main"'
       when: always
     - when: never
   artifacts:
diff --git a/app/build.gradle b/app/build.gradle
index 06a4a1d..87db2fa 100644
--- a/app/build.gradle
+++ b/app/build.gradle
@@ -41,9 +41,17 @@ android {
     // expected by the android gradle plugin.
     flavorDimensions 'os'
     productFlavors {
-        e {
+        e29 {
             applicationIdSuffix '.e'
             dimension 'os'
+            minSdkVersion 26
+            targetSdkVersion 29
+        }
+        e30 {
+            applicationIdSuffix '.e'
+            dimension 'os'
+            minSdkVersion 30
+            targetSdkVersion 30
         }
 //        google {
 //            applicationIdSuffix '.google'
@@ -98,13 +106,17 @@ dependencies {
     //googleImplementation project(":privacymodulesgoogle")
     // include the e specific version of the modules, just for the e flavor
 
-    implementation 'foundation.e:privacymodule.trackerfilter:0.1.3'
-    implementation 'foundation.e:privacymodule.api:0.4.3'
-    implementation 'foundation.e:privacymodule.e-29:0.4.1'
+    implementation 'foundation.e:privacymodule.trackerfilter:0.2.0'
+    implementation 'foundation.e:privacymodule.api:0.5.0'
+    e29Implementation 'foundation.e:privacymodule.e-29:0.4.2'
+    e30Implementation 'foundation.e:privacymodule.e-30:0.4.2'
     implementation 'foundation.e:privacymodule.tor:0.2.1'
 
     implementation 'com.github.PhilJay:MPAndroidChart:v3.1.0'
 
+    implementation 'com.squareup.retrofit2:retrofit:2.9.0'
+    implementation 'com.squareup.retrofit2:converter-gson:2.9.0'
+
     implementation project(":flow-mvi")
     implementation Libs.Kotlin.stdlib
     implementation Libs.AndroidX.coreKtx
diff --git a/app/src/main/assets/e_trackers.json b/app/src/main/assets/e_trackers.json
new file mode 100644
index 0000000..abd7fc8
--- /dev/null
+++ b/app/src/main/assets/e_trackers.json
@@ -0,0 +1 @@
+{"trackers":[{"id":"exodus_1","name":"OutBrain","description":"## Primary Location\r\nFrance (Paris) [Crunchbase, 01](https://www.crunchbase.com/organization/databerries)\r\n\r\n## Website\r\n[https://www.teemo.co](https://www.teemo.co)\r\n\r\n## About\r\nTeemo claims to run the \"World's first and biggest persistent geolocation targeting database\". They provide \"solutions\" for \"retail advertisers\" and \"app publishers\". [Teemo, 01](http://teemo.co). \r\n\r\n## Ownership\r\nTeemo\r\n\r\n## Documentation\r\nhttps://teemo.co/sdkguidelines/\r\n\r\n## Products and Services\r\n\r\n_Retail Advertisers - Real Life Targeting:_ \"We target your prospects based on the places they attend in real life with the geolocation of millions smartphones continuously.\" \r\n\r\n * Exclusive Teemo Data \r\n * SDK accurate collection \r\n * 10 to 15 meters accuracy \r\n * 100k+ points of Interest redefined \r\n * 1,170 billion + geolocation data points \r\n * World's Biggest Real Life Targeting DMP \r\n\r\nOffline measurement & insight: \r\n\r\nTeemo measures the exact number of people who visit your point of sale and give you insights on their habits. \r\n\r\n * 7-day attribution \r\n * Exhaustive data \r\n * Provenance of your customers \r\n * Customer loyalty index \r\n\r\n_App Publishers - We Monetize Your Geolocation Data:_ \"Our SDK: \r\n\r\n * Anonymous collection of IDFA and GAID \r\n * Data collection only \r\n * Only 25 KB \r\n\r\n### Methods\r\n\r\nTeemo utilizes geolocation collection through the Databerries (Teemo) SDK.\r\n\r\n## Privacy Policy\r\n\r\nTeemo states that even without a device identifier, such as Apple's IDFA, they can still identify users: \"without the IDFA, and only with the address and the place of work of a person, to find any French would take 5 seconds to a team of 20 people\", is it added in the article\" (French-English translation; see [L'Expansion, 01](https://lexpansion.lexpress.fr/high-tech/teemo-la-start-up-qui-traque-10-millions-de-francais-en-continu_1937638.html)). \r\n\r\n\"The Databerries / Teemo SDK collects location information, for example precise location using GPS, wireless networks, cell towers, and Wi-Fi access points. You must ensure that all applications that use the Databerries / Teemo SDK comply with all of the Google Play's developer requirements and Apple's App Store requirements (collectively, the **'Requirements'**) including obtaining appropriate consent to the collection of location information... Each application that uses the Databerries / Teemo SDK must (a) notify users of the application's use of location data for third-party advertising purposes via a custom notification window, and (b) provide user of the application the ability to consent or withhold consent through an 'Allow' / 'Don't Allow' option, 'Accept' / 'Don't Accept' option, or similarly-worded option... Each application that uses the Databerries / Teemo SDK must inform users of relevant data collection practices and choices available to them. Users of such applications must consent to the collection of location and device information and the sharing of such information with third parties such as Databerries / Teemo. Applications that use the Databerries / Teemo SDK must be provided with an accurate, current and complete privacy policy that:\r\n\r\na. is available prior to download (i.e. from all applicable app storefronts) and from within the settings of the app; \r\nb. is in compliance with all applicable laws and self-regulatory principles; \r\nc. clearly and truthfully describes what data is collected from the app, how such data is used, and the circumstances under which it is disclosed; \r\nd. discloses that location information and other user information will be shared with third parties for advertising purposes; and \r\ne. explains to users how to opt out of the collection of information about their precise location and how to opt out of the use of information about their app usage for interest-based advertising purposes through the settings available on their Android or iOS device.\" \r\n\r\nThe Databerries / Teemo SDK may not be used in apps designed for use by children below the age of 13 (or the age of consent where offered, if higher than 13) \"or be used to collect information from any user known to be under the age of 13 or under the age of consent where they reside\". [Teemo, 03](https://teemo.co/sdkguidelines) \r\n\r\n_Information Collected Automatically Through the Services:_\r\n\"In order to help advertisers reach their audiences and understand the effect of their advertising, we automatically collect certain information when you access mobile applications that incorporate the Services. This information does not identify you personally, but it does reflect information about the mobile applications you use, your location, and how you interact with our Services. This information includes:\r\n\r\n * Location Information: When you use mobile apps that integrate the Services, we may collect information about your precise location using various technologies, including GPS, wireless networks, cell towers, Wi-Fi access points, and other sensors, such as gyroscopes, accelerometers, compasses, and barometers. For information about how to opt out of the collection of certain location information, please see 'Your Choices' below. \r\n\r\n * Device Information: We collect information about your mobile device, including the advertising identifiers assigned to your device, IP address, device type, operating system, and mobile carrier. \r\n\r\n * Usage Data: We collect information about the mobile apps you use that integrate our Services, including the date and time your device accesses such apps.\" \r\n\r\n_Information Teemo Collects from Other Sources:_\r\n\r\nTeemo \"may also obtain information from other sources and combine that with information we collect through our Services. For example, we may collect information about you from third parties, including our business partners, other advertising companies, and publicly available sources.\"\r\n\r\n_Sharing of Information:_\r\n\r\nTeemo \"may share the information we collect as follows or as otherwise described in this Privacy Policy: \r\n\r\n * With vendors, consultants and other service providers who need access to such information to carry out work or perform services on our behalf; \r\n * In response to a request for information if we believe disclosure is in accordance with, or required by, any applicable law, rule, regulation or legal process; \r\n * If we believe your actions are inconsistent with our user agreements or policies, or to protect the rights, property or safety of Databerries or others; \r\n * In connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition of all or a portion of our business by another company; \r\n * Between and among Databerries and any current or future parent, subsidiary and/or affiliated company; and \r\n * With your consent or at your direction.\" \r\n\r\nTeemo \"may also share aggregated or de-identified information, which cannot reasonably be used to identify you. For example, we may share de-identified information with the partners that use our technology about the users of their apps.\" \r\n\r\n_Your Choices:_ \r\n\r\n\"Location Tracking: You can stop the collection of precise location information by individual apps or by your device as a whole changing the preferences in the settings of your mobile device. \r\n\r\nOpting Out of Teemo Services: You can stop the collection of information from Teemo by opting out of our service. You can opt-out from our service either from our ads or by asking us by contacting us at privacy@teemo.co \r\n\r\nOpting Out of Personalized Ads: You may opt out of the use of information about your mobile app activities to serve ads that are targeted to your interests using the settings available on your mobile device. For information about how to opt out on your Android device, click here. For information about how to opt out on your iOS device, click [here](https://support.apple.com/en-us/HT202074). If you wish to opt out on multiple devices, you must repeat the process on each device where you wish to opt out\" [Teemo, 04](https://teemo.co/privacy)\"\r\n\r\n## Relationships\r\n_Customers:_ Volkswagon / MyMedia / Intersport / Havas / dentsu / OMD / WPP / Publics Groupe / Carrefour / Toys\"R\"Us / McDonald's / Ford / Decathlon / FNAC / Leclerc [Teemo, 01](http://teemo.co)\r\n\r\n## Details\r\n_Financial details:_ Teemo (then Databerries) \"raised $16m (?15m) in a Series A funding round led by new investor Index Ventures with support from existing investors ISAI and Mosaic Ventures and new individual investors Greg Coleman and Pascal Gauthier. The company will use the funds to launch its product in the US and double its workforce.\" [Go4Venture, 01](http://go4venture.com/hti/usd-16m-a-mar-2017-databerries) \r\n\r\n_Background and history:_ Formerly known as Databerries, Teemo \"reinvents offline marketing. Its mobile marketing solution combines user offline behavior understanding and algorithms to drive in-store sales. Its performance-based marketing solution delivers relevant, personalized ads that generate in-store sales it can measure. Co-founded in 2014 by Guillaume Charhon, François Wyss and Benoit Grouchko, Teemo has 50 employees in Paris and New-York.\" [Teemo, 02](https://teemo.co/about) \r\n\r\n\"Founded in 2014, Databerries offers brick and mortar retailers a mobile marketing solution, refferred to as Real Life Targeting, that targets mobile users based on locations they have visited in the past and measures the impact of marketing campaigns on store visits. The solution allows retailers to target users who have visited their stores and those of their competitors. The company’s technology collects geolocation and navigation data from mobile users and targets them with relevant and personalised ads. This allows retailers to generate store visits with a significantly lower cost per physical visit (CPV). Databerries enables retailers to count the cost per visit and therefore measure the impact of a campaign on point-of-sale traffic, offering retailers a solution that works for offline marketing while combining online advertising standards such as accurate targeting, personalisation, performance measurement and return on investment optimisation.\r\n\r\nHeadquartered in Paris, Databerries employs 40 people and plans to double its workforce by the end of 2017. Since its launch, the solution has generated more than one million in-store visits and supports more than 20 prestigious advertisers on a daily basis. It serves more than 100 brick and mortar retailers including Carrefour, Decathlon, FNAC, Leclerc, McDonald's (NYSE: MCD) and Volkswagen (ETR: VOW3).\r\n\r\nAccording to the company, offline retailers spend more than $100bn (€93.9bn) on advertising every year, relying largely on outdoor and other offline channels to increase store visits with limited ability to track the performance of their advertising campaigns. According to a report by MarketsandMarkets, the cross-platform and mobile advertising market is estimated to grow from $25.2bn (€23.7bn) in 2015 to $80.5bn (€75.6bn) by 2020, at a CAGR of 26.1%.\" [Go4Venture, 01](http://go4venture.com/hti/usd-16m-a-mar-2017-databerries)\r\n\r\n_Slogans:_ \r\n* \"Real-life Targeting, Offline Measurement\" \r\n* \"Reinventing offline marketing\"\r\n\r\n_Devices:_ Android (Google Android ID) and Apple (IDFA)\r\n\r\n## References\r\n* _Crunchbase, 01._ [https://www.crunchbase.com/organization/databerries](https://www.crunchbase.com/organization/databerries)\r\n* _Teemo, 01._ [http://teemo.co](http://teemo.co) \r\n* _Teemo, 02._ [https://teemo.co/about](https://teemo.co/about) \r\n* _Teemo, 03._ [https://teemo.co/sdkguidelines](https://teemo.co/sdkguidelines) \r\n* _Teemo, 04._ [https://teemo.co/privacy](https://teemo.co/privacy)\r\n\r\n## External Links\r\n* _Go4Venture, 01:_ [http://go4venture.com/hti/usd-16m-a-mar-2017-databerries](http://go4venture.com/hti/usd-16m-a-mar-2017-databerries) \r\n* _L'Expansion, 01:_ [https://lexpansion.lexpress.fr/high-tech/teemo-la-start-up-qui-traque-10-millions-de-francais-en-continu_1937638.html](https://lexpansion.lexpress.fr/high-tech/teemo-la-start-up-qui-traque-10-millions-de-francais-en-continu_1937638.html)","creation_date":"2017-09-24","code_signature":"com.databerries.|com.geolocstation.","network_signature":"databerries\\.com","website":"https://www.teemo.co","categories":["Analytics"],"hostnames":["databerries.com","images.outbrainimg.com","log.outbrainimg.com","tcheck.outbrainimg.com","zem.outbrainimg.com"]},{"id":"exodus_2","name":"FidZup","description":"## Primary Location\r\nFrance (Paris) [Crunchbase, 01](https://www.crunchbase.com/organization/fidzup)\r\n\r\n## Website\r\n[https://www.fidzup.com/en](https://www.fidzup.com/en)\r\n\r\n## About\r\nFidzup merges online and offline mobile marketing for retailers. Their services include fine-grained location tracking through mobile devices for advertising purposes [Fidzup, 02](https://www.fidzup.com/en/team).\r\n\r\n## Ownership\r\nFidzup\r\n\r\n## Documentation\r\nFidzup SDK not listed, other code available at https://github.com/Fidzup\r\n\r\n## Products and Services\r\nFidzup has two primary services:\r\n\r\n1. Drive to store campaign \r\n2. Retargeting campaign \r\n\r\nTheir service is designed to protect retailers for \"showcasing\" whereby consumers view products in retail stores and look for prices and promotions found elsewhere, especially online. \"Thus,\" Fidzup states, \"those consumers who move to a point of sale but do not buy represent a real 'blind spot' for the brand.\"\r\n\r\nGeofencing technologies make it possible to know precisely the location of the consumer and offer new possibilities to harness data for retailers in stores and leverage the same techniques available to retailers in the online space. This helps retailers:\r\n\r\n* Know when the consumer goes to the store, whether they shop or not\r\n* Target their communication with contextualized promotions, or additional services to better inform the consumer during its purchase process\" [Marketing-Professionnel.fr, 01](http://www.marketing-professionnel.fr/parole-expert/distribution-retail-geofencing-geolocalisation-indooor-201411.html) \r\n\r\nFidzup's technology also helps retailers generate in-store traffic through targeting \"specific mobile audiences in your catchment area having an affinity with your brand.\" \r\n\r\nFidzup's in-store tracking helps retailers retarget customers who physically visited their store, according to their in-store behavior. According to Fidzup, their \"Fidzup Retargeting currently manages to detect 40% of point-of-sale traffic, more than 80% of smartphones... Thanks to point-of-sale technologies, Fidzup Retargeting is able to measure the ROI of all the campaigns sent (store visit, download of the application, etc.) and to report to the company. This marketing tool is therefore much more effective than a classic advertising campaign, because it occurs at the psychological moment when the user considers the purchase and allows to finalize the sale it is done in store or on its m-commerce site\" [Fidzup, 03](http://www.fidzup.com/fidzup-2015.zip).\r\n\r\nFidzup's technology helps retailers target competitor prospects to \"Serve ads to customers and prospects of retail/brand competitors\" [Fidzup, 01](https://www.fidzup.com/en).\r\n\r\n_Advertised services for clients:_ \r\n\r\nStores: \r\n1. Encourage impulsive purchasing \r\n2. Direct customers to shelves where discontinued products are placed \r\n3. Boost the use of its mobile application \r\n\r\nShopping malls: \r\n1. Create an attraction in the mall. \r\n2. Promote the release of the mobile application. \r\n3. Attract users of the application to the various shops in the shopping mall (eg, with list of promotions). \r\n\r\nTrade fairs: \r\n1. Provide its exhibitors with a special tool to attract more visitors to their stands. \r\n2. Inform visitors effectively of exhibition conferences and other upcoming events. \r\n\r\nConcerts and museums: \r\nFidzup could allow each visitor to a museum to \"automatically receive information of a work or piece just by being close to it\". At a concert, \"it is possible to send the corresponding clip for the song played, or even send a survey to the crowd to let it choose the next title to be played\" [Fidzup v2, 03](https://web.archive.org/web/20171015030737/http://v2.fidzup.com/en//cas-dusage). \r\n\r\n_Scope:_ \r\nAccording to Viuz, Fidzup has \"more than 250 Fidboxes already installed, more than 5 million unique database clients and more than 150 million covered 'foot traffic'\" [Viuz, 01](https://viuz.com/2015/03/19/fidzup-trophee-espoir-lndr-2015-les-outils-du-web-pour-re-inventer-le-commerce-physique).\r\n\r\n## Privacy Policy\r\n_Data collection and identifiable information:_ Fidzup states it \"collects data from wifi-enabled smartphones. No personal information is ever collected by us. We don't know who you are, we don't have access to your contacts, your messages, etc.\"\r\n\r\n_Retention:_ Collected data \"are stored anonymously on our servers for 12 months.\"\r\n\r\n_Data Use:_ \"Collected data allows: \r\n\r\n1. To enhance your experience while you visit point of sales equipped with our technologies.\r\n2. To provide visitors’ in­store behavior reports to our customers. Those reports contain point of sales visit trends, made of aggregated data. No personal or individual information is included.\r\n3. To personalize visitors mobile ads on smartphone applications they use.\r\nWe use anonymous visit data to provide a personalized experience on our partners smartphone applications. For example: after visiting a shop you could see a personalized banner for this particular shop instead of a generic one.\"\r\n\r\n_Opt-out:_ Fidzup states, \"The simplest way to prevent data collection from your Wifi is to disable your Wifi connection near places that use it. \r\n\r\nWe also provide a way to delete all data regarding your smartphone with our opt-out form\" [Fidzup, 04](https://www.fidzup.com/en/privacy).\r\n\r\nTheir opt-out form can be located at [https://www.fidzup.com/en/opt-out-en](https://www.fidzup.com/en/opt-out-en).\r\n\r\n## Relationships\r\n_Brands and retailers:_ Gemo / Timberland / Buffalo Grill / Grand Optical / Opel / Renault / Klépierre / Etam / Mercedes / Nissan [Fidzup, 01](https://www.fidzup.com/en) / Hammerson & Les Terrasses du Port shopping center / Vache Noire shopping center (in Arcueil) [Fidzup, 03](http://www.fidzup.com/fidzup-2015.zip) / KFC / BMW [BusinessWire, 01](http://www.businesswire.com/news/home/20161130005981/en/Fidzup-Performance-Marketing-Startup-Retailers-Raises-3.7) / Galeries Lafayette / Darty / ITF / La Halle / Peugeot / FDJ Cultura [Tech.eu, 01](http://tech.eu/brief/fidzup-raises-investment) / Kiabi / SNCF [L'Usine Digitale, 01](https://www.usine-digitale.fr/editorial/les-100-du-digital-retail-fidzup-pour-geolocaliser-ses-clients-grace-a-leur-smartphone-et-des-ultrasons.N348982) Paris Region Lab / Petit Poucet / scientipole / oseo / Réseau Entreprendre [Fidzup, 02](https://www.fidzup.com/en/team)\r\n\r\n_Supporters:_ Mobile Marketing Association France / Electronic Business Group / IAB France / Picom / La Nuit Des Rois [Fidzup, 01](https://www.fidzup.com/en) \r\n\r\n## Details\r\n_Financial details: \"Fidzup was founded in 2011 by two entrepreneurs sharing the same idea: to give a lift to traditional business through technological innovation\" [Fidzup, 02](https://www.fidzup.com/en/team). They raised $3,7 million with venture capitalists CapHorn Invest and Turenne Capital as well as existing investors CapDecisif Management via the FRCI (Fonds Régional Co-investissement de la Région Ile de France) and Petit Poucet Participation, the press reported in November 2016 [BusinessWire, 01](http://www.businesswire.com/news/home/20161130005981/en/Fidzup-Performance-Marketing-Startup-Retailers-Raises-3.7); [Tech.eu, 01](http://tech.eu/brief/fidzup-raises-investment). \r\n\r\nFor Product pricing (from old website), see [Fidzup v2, 04](https://web.archive.org/web/20171015030915/http://v2.fidzup.com/en//nos-offres).\r\n\r\n_Awards:_ Fidzup won the 2015 \"Kings of Hope Prize\" [Viuz, 01](https://viuz.com/2015/03/19/fidzup-trophee-espoir-lndr-2015-les-outils-du-web-pour-re-inventer-le-commerce-physique).\r\n\r\n_Fidzup history and ideology:_ Fidzup is \"Aware of the opportunities coming from the use of smartphones in your stores, our teams develop microlocation technologies to help you to reach your goals. Continuous innovation and improvement help us to develop more and more relevant and quicker and quicker solutions to install for our customers\" [Fidzup, 02](https://www.fidzup.com/en/team). Their ambition is to \"Provide physical commerce with the tools that pure players now enjoy\". Where on the web professionals are able to identify a highly qualified target to better send them promotions, no solution existed for retailers to recover these prospects.\r\n\r\nSince its creation in 2011, Fidzup was working on an indoor presence detection technology. The idea was to offer retailers and shopping centers a light technology to deploy and without constraint of use for consumers. This is how Fidzup Microtargeting was created, a platform for sending interactive and location-based content on the mobile of visitors to points of sale. It is the explosion of Criteo, the French giant of online advertising retargeting, which pushed the Fidzup teams to pivot towards a similar solution, but to the brick & mortar business. Since the startup was already able to understand the behavior of consumers in points of sale.\r\n\r\nSpecifically, where Criteo is interested in the behavior of Internet users on e-commerce sites to retarget advertising on partner media pages, Fidzup is interested in the consumer shopper journey in physical stores to address contextualized advertising. on its mobile apps\" [Fidzup, 03](http://www.fidzup.com/fidzup-2015.zip). \r\n\r\n_Devices:_ Mobile (Android, Apple) / Fidbox\r\n\r\n_Slogans:_ \r\n\r\n* \"Online Offline: Performance mobile marketing for retailers\" [Fidzup, 01](https://www.fidzup.com/en)\r\n* \"An innovative technology for interior presence detection\" \r\n* \"A mailing platform for geolocalized interactive content\" [Fidzup v2, 01](http://archive.is/kUZGK) \r\n\r\n### Methods\r\nFidzup \"has developed 3 solutions to detect the presence of a consumer in stores: Fidzup Microtargeting, Fidzup Retargeting and Fidzup Analytics. These technologies, easily deployable, are based on the principle of indoor geolocation (operating by wifi, ultrasound or BLE) and broadcast interactive content on smartphone. Thus, Fidzup captures and reactivates the consumer or simple visitor, either directly at the point of sale, or when he leaves the sign\" [Fidzup, 03](http://www.fidzup.com/fidzup-2015.zip).\r\n\r\nBig Data / Predictive analytics / Programmatic / RTB \r\n\r\n_Consumer targeting:_ Geographical/store / Digital navigation (on devices) / Habits / Purchase intention \r\n\r\n\"The most accurate in-store tracking technology on the market. Measure your online campaigns ROI with adapted offline KPIs\" \r\n_Fidbox:_ \r\n * Works without any mobile app \r\n * 3 meters accuracy; 4 years of R&D, 2 patents registered \r\n * Autonomous in-store sensor [Fidzup, 01](https://www.fidzup.com/en)\r\n\r\nFidbox is \"compatible with 99.9% of smartphones\". Fidboxes \"capture an encrypted identification key, unique to mobile, that Fidzup Retargeting then found on the ad servers. These captured data will be processed to segment the audience of the target brand to address on AdExchanges. This process will thus make it possible to resort to an advertising retargeting by displaying a personalized banner, according to the offline consumption habits of the mobile user, when he / she consults a third-party application (games, news, sports, etc.).\" Fidzup's \"point-of-sale deployment is lightweight and does not require any particular mobile application.\" \r\n\r\n_Fidzup Retargeting:_ Fidzup's \"Totally innovative process allows the Terrasses du Port not to lose its consumers, increase its customer knowledge and optimize its media buying campaigns by addressing a qualified target. Fidzup Retargeting can also measure the visits of the consumer and know the generated downloads in a logic of measurement of the ROI of the carried out campaigns.\" \r\n\r\n_Fidzup Microtargeting:_ Fidzup's microtargeting is \"based on the principle of indoor geofencing and allows shopping centers & retailers to interact instantly with their customers via their smartphone at their points of sale.\" It \"relies on the use of a sound source to send data to a smartphone that will decode and process the received signal. More concretely, Fidzup broadcasts via point of sale via any audio source (speaker system broadcasting music, sound boxes, televisions, etc.) a signal inaudible to the human ear. This signal has the particularity of having a unique identifier corresponding to a specific location. The detection is done when the smartphone receives the signal and decodes it to know where the consumer is.\r\n\r\nFidzup Microtargeting then automatically triggers the sending of interactive and contextualized content on the mobile of the consumer according to his position. Discount coupons, targeted promotion on a product upon entry into the corresponding department, exceptional opening information, contests triggered as soon as they enter the store ... For example, a brand wishes to launch a promotion on its polos: \"1 polo bought, the 2nd to -50% »For this, she will have the choice between sending the promotion on the mobile of the consumer as soon as it enters the store or the entrance of the department concerned by the promotion.\r\n\r\nThe consumer then receives relevant content, at the right place and at the best time on his smartphone. With Fidzup technology, the sales area is 'squared': either at the entrance of the store itself or within a specific radius, it is possible for each manager to choose the right place, where the visitor will receive interactive content. \r\n\r\n...Unlike other solutions that require the deployment of a heavy hardware device, and therefore expensive to install and maintain, the technology developed by Fidzup can be deployed without any hardware installation on site if the audio system used is remotely controllable. Indeed, some companies have specialized in the implementation of audio systems, the distribution of music in point of sale can be controlled online. These players cover a majority of the retail and retail market. If, however, the customer is not equipped, Fidzup has developed a battery of inexpensive hardware solutions that are easy to install.\r\n\r\n- Mobile Compatibility: The software brick developed by Fidzup (the SDK) integrates with applications running on iOS mobile OS (iPhone) and Android. Thus, thanks to Fidzup technology it is possible to reach more than 90% of the global mobile market.\r\n\r\n- Use: In the face of the few players capable of detecting presence at the point of sale, Fidzup chose to specialize in consumer care once it is present. Thus, the startup has developed the lightest solution to send promotional content at the best time to maximize efficiency. The end customer has no action to do (except to download the application of the sign or the mall), it is the content that comes to him automatically and at a time when he will be attentive. Since the media is mobile, it is essential to offer end users a limited number of actions to perform for a simple and fluid use.\" \r\n\r\nThis can result in real-time data mining: \"Since the operations implemented are mainly digital, La Vache Noire has the possibility to follow in real time the impact of its operation (participation rate, winning prizes, etc.).\" This can bring businesses that did not previously data mine into the data mining fold: \"Finally, the marketing department of the center has retained a certain interest from brands that have never participated so much in a digital transaction. Thus, prestigious brands such as Celio, Jules, Yves Rocher or Darjeeling participate each week in the operation 'List of promotions'\" [Fidzup, 03](http://www.fidzup.com/fidzup-2015.zip).\r\n\r\n\"Fidzup has developed a means of communication between a sonic emitter and a mobile phone. Thus, by diffusing a tone, inaubible to the human ear, inside a building we can detect the presence of mobile phones and therefore their owners. How does the detection work? Your visitors must have the mobile application already installed on their smartphone. This contains a software layer (a SDK supplied by Fidzup) capable of detecting the signals and decoding them. What kind of sonic emitter can be used? It is possible to use any audio source to diffuse the signals. In fact, Fidzup has come up with a variety of hardware solutions depending on the user’s requirements. \r\n\r\n... We supply you with one or several bespoke sonic signals to diffuse in your establishment. Depending on the type of building and the type of usage you require, Fidzup offers a choice of several hardware and software solutions to simplify and optimize the diffusion of its sonic technology. Depending on the method of emission chosen, a sonic signal can be used to cover a precise zone of a store, the corridors of a shopping mall or even detect a visitor admiring a work of art in an art exhibition.\" \r\n\r\n... \"Installing the SDK into your mobile application: We supply you with a software layer (SDK) to add to your mobile application. this layer detects and decodes the audio signal. The SDK is supplied with full documentation to help you install it swiftly and easily into your mobile application.The SDK is compatible with both iOS (iPhone) and Android operating systems. Minimum requirement for the iOS operating system: iOS version 5; Minimum requirement for the Android operating system: Android 2.3.5 (HTC One X not supported)\" [Fidzup v2, 02](https://web.archive.org/web/20171015025307/http://v2.fidzup.com/en//notre-solution).\r\n\r\n_Fidzup Analytics:_ \"Fidzup Analytics is a technology based on wifi that analyzes the traffic in points of sale, especially for shopping centers and supermarkets. Coupled with the Fidzup Retargeting solution, this technology makes it possible to capture on average 40% of the real traffic, whether the consumers / visitors are carriers of the application of the center or not.\r\n\r\nTo facilitate the handling of its solution, Fidzup gives direct access to the Analytics interface to the shopping center teams. The management can then see the route taken by its visitors from one store to another and analyze the data retrieved by day, week or month. Thus, Fidzup Analytics is able to display the traffic generated in the point of sale, the average duration of a visit, its frequency and to couple all these data to highlight trends or peaks of affluence. For the management of the center, the interest of these crossings of data is of size: to be able to identify the typical course of a customer and thus to define the zones \"cold\" or \"hot\" of the shopping mall (that is to say to say the locations more or less visited). Thanks to Fidzup Analytics, retail professionals can have a perfect knowledge of their customers, their habits in the center, but also know if their rental spaces are properly valued according to the passage of visitors. Finally, with the Analytics solution, shopping centers now have the opportunity to measure the audience generated by their communication devices already in place (promotional video screen, POS, display, totem ...). Indeed, depending on the information provided on these media, Fidzup is able to know the impact on the shopping journey of the customer and sales\" [Fidzup, 03](http://www.fidzup.com/fidzup-2015.zip).\r\n\r\n\"Fidzup’s Programmatic & Analytics Platform is made up of DSP, DMP and Tag management solutions, developed in-house for bricks-and-mortar stores. These technologies enable store managers to direct their campaigns while accurately measuring their return on investment\" [BusinessWire, 01](http://www.businesswire.com/news/home/20161130005981/en/Fidzup-Performance-Marketing-Startup-Retailers-Raises-3.7).\r\n\r\nSonice emission solutions: \r\n\r\n- Web player: The web player allows you to emit the Fidzup sonic signal via your computer. This solution is ideal for small spaces with no audio system in place. \r\n- Standalone emitter unit: This mains connected unit allows you to broadcast your sound signal continuously in the manner of a portable and independent speaker enclosure. This solution is ideal for creating an interactive zone in a specific area of your establishment. \r\n- Mixer emitter unit: The mixer unit, also mains connected, can automatically mix your signal sound with the music played through your audio system. This solution is ideal for users wishing to cover all areas of their establishment through their own public address system. \r\n- Custom installation: Your audio system is managed by an external provider? No problem, Fidzup can work with them to simplify the deployment, as it could then be managed remotely, without any hardware installation in situ\" [Fidzup, 03](http://www.fidzup.com/fidzup-2015.zip). \r\n\r\n_Web interface:_ \"We give you secure access to an administrative interface that allows you to devise promotional content that will be displayed on visitors’ smartphones as soon as they are detected in your establishment. Adjust the parameters and pre-visualize your content: expiry dates, target zones, message type, image uploads, content descriptions, etc., The interface is intuitive and extensive. From a discount coupon to a simple information bulletin, take advantage of the numerous pre- configured items in the interface to send the right content at the right time to your visitors. \r\n\r\n... Following promotional campaigns: Our administrator’s inferface includes a comprehensive dashboard and accurate statistics that allow you to monitor the performance of your promotional campaigns.The number of detections in your location, number of messages sent and received, CTR (click- through rate)... View the impact of your advertising campaigns at a glance and optimize them swiftly\" [Fidzup v2, 02](https://web.archive.org/web/20171015025307/http://v2.fidzup.com/en//notre-solution). \r\n\r\n_Some of the data collected:_ \r\n\r\n* unique visitors\r\n* duration of visits\r\n* frequency of visits\r\n* hot / cold zone of the store\r\n* customer journey\r\n* fast outputs\r\n* volume of smartphones\r\n* brands and OS terminals [Viuz, 01](https://viuz.com/2015/03/19/fidzup-trophee-espoir-lndr-2015-les-outils-du-web-pour-re-inventer-le-commerce-physique)\r\n\r\n## References\r\n* _Ad-exchange.fr, 01._ http://ad-exchange.fr/fidzup-retargeting-unit-le-ciblage-publicitaire-sur-smartphone-et-le-monde-physique-14297._ http://ad-exchange.fr/fidzup-retargeting-unit-le-ciblage-publicitaire-sur-smartphone-et-le-monde-physique-14297\r\n* _Ad-exchange.fr, 02._ http://ad-exchange.fr/fidzup-veut-booster-ladoption-de-boitiers-du-type-beacon-dans-les-magasins-francais-27156._ http://ad-exchange.fr/fidzup-veut-booster-ladoption-de-boitiers-du-type-beacon-dans-les-magasins-francais-27156 \r\n* _BusinessWire, 01._ http://www.businesswire.com/news/home/20161130005981/en/Fidzup-Performance-Marketing-Startup-Retailers-Raises-3.7\r\n* _Crunchbase, 01._ https://www.crunchbase.com/organization/fidzup\r\n[Fidzup, 01._ https://web.archive.org/web/20171124095315/https://www.fidzup.com/en\r\n* _Fidzup, 02._ https://web.archive.org/web/20171124095424/https://www.fidzup.com/en/team \r\n* _Fidzup, 03, .zip file._ https://web.archive.org/web/20171124095525/http://www.fidzup.com/fidzup-2015.zip\r\n* _Fidzup, 04._ https://web.archive.org/web/20171124095616/https://www.fidzup.com/en/privacy\r\n* _Fidzup v2, 01._ http://archive.is/kUZGK\r\n* _Fidzup v2, 02._ https://web.archive.org/web/20171015025307/http://v2.fidzup.com/en//notre-solution \r\n[Fidzup v2, 03._ https://web.archive.org/web/20171015030737/http://v2.fidzup.com/en//cas-dusage\r\n* _Fidzup v2, 04._ https://web.archive.org/web/20171015030915/http://v2.fidzup.com/en//nos-offres\r\n[L'Usine Digitale, 01._ https://www.usine-digitale.fr/editorial/les-100-du-digital-retail-fidzup-pour-geolocaliser-ses-clients-grace-a-leur-smartphone-et-des-ultrasons.N348982\r\n* _Marketing-Professionnel.fr, 01._ http://www.marketing-professionnel.fr/parole-expert/distribution-retail-geofencing-geolocalisation-indooor-201411.html\r\n* _Tech.eu, 01._ http://tech.eu/brief/fidzup-raises-investment\r\n* _Viuz, 01._ https://viuz.com/2015/03/19/fidzup-trophee-espoir-lndr-2015-les-outils-du-web-pour-re-inventer-le-commerce-physique\r\n\r\n## External Links\r\n* _Crunchbase (Fidzup):_ https://www.crunchbase.com/organization/fidzup._ https://www.crunchbase.com/organization/fidzup\r\n* _Fidzup, 05:_ https://web.archive.o]rg/web/20171123081837/https://fidzup.com/en/live._ https://web.archive.org/web/20171123081837/https://fidzup.com/en/live\r\n* _Fidzup, 06:_ https://web.archive.org/web/20171124000206/https://fidzup.com/en/product._ https://web.archive.org/web/20171124000206/https://fidzup.com/en/product\r\n* _Fidzup, 07 https://web.archive.org/web/20171124094502/https://itunes.apple.com/us/app/fidzup-live/id735938167?mt=8._ https://web.archive.org/web/20171124094502/https://itunes.apple.com/us/app/fidzup-live/id735938167?mt=8\r\n* _Fidzup, 08:_ https://web.archive.org/web/20171124094519/https://play.google.com/store/apps/details?id=com.fidzup.fidzuplive._ https://web.archive.org/web/20171124094519/https://play.google.com/store/apps/details?id=com.fidzup.fidzuplive\r\n* _Fidzup, 09:_ https://web.archive.org/web/20171124094739/https://play.google.com/store/apps/details?id=com.fidzup.spotinstore.diagnostic._ https://web.archive.org/web/20171124094739/https://play.google.com/store/apps/details?id=com.fidzup.spotinstore.diagnostic\r\n* _Fidzup, 10:_ https://web.archive.org/web/20171124094810/https://play.google.com/store/apps/details?id=com.fidzup.petitpoucet._ https://web.archive.org/web/20171124094810/https://play.google.com/store/apps/details?id=com.fidzup.petitpoucet\r\n* _Fidzup, 11:_ https://web.archive.org/web/20171124094853/https://www.fidzup.com/en/use-case/._ https://web.archive.org/web/20171124094853/https://www.fidzup.com/en/use-case/\r\n* _Fidzup, 12:_ https://web.archive.org/web/20171124094955/https://vimeo.com/59666867._ https://web.archive.org/web/20171124094955/https://vimeo.com/59666867\r\n* _Fidzup, 13:_ https://web.archive.org/web/20171124095009/https://vimeo.com/80601084._ https://web.archive.org/web/20171124095009/https://vimeo.com/80601084","creation_date":"2017-09-24","code_signature":"com.fidzup.","network_signature":"fidzup","website":"https://www.fidzup.com","categories":["Analytics"],"hostnames":["fidzup"]},{"id":"exodus_3","name":"Audience Studio (Krux)","description":"## Primary Location\r\nUnited States (San Francisco) [Crunchbase, 01](https://www.crunchbase.com/organization/krux-digital)\r\n\r\n## Website\r\n[https://www.salesforce.com/products/marketing-cloud/data-management](https://www.salesforce.com/products/marketing-cloud/data-management)\r\n\r\n## About\r\nSalesforce DMP is a data management platform that manages data, identifies end users, and cetnralizes user-level data for advertising and content personalization [Salesforce, 24](https://konsole.zendesk.com/hc/en-us/articles/115012398067-What-if-I-just-want-to-import-data-instead-of-using-the-Control-Tag-SDK-or-other-DMP-tracking-)\r\n\r\n## Ownership\r\nSalesforce\r\n\r\n\r\n## Products and Services\r\n\r\nSalesforce DMP offers a vast array of technologies in its data management platform. These are detailed in the Techology section under Details, below.\r\n\r\nServices provided by Salesforce DMP include: \r\n\r\n* Accerlated Mobile Pages (facilitate mobile-optimized content)\r\n* Cross Device Identity Mangement (identify individuals across devices)\r\n* Salesforce DMP Einstein Segmentation (segment multiple personas in an audience)\r\n* Tracking (re-identify and track users using various methods)\r\n* Hashed device management (tracking used in reaction to Safari 3rd party blocking)\r\n* User matching (match users with various techniques to identify individuals)\r\n* Ad Server analytics (understand and analyze audience segment delivery and yield across all ad impressions)\r\n* Content engagement reports (loyalty report cards, site visits, and more)\r\n* Frequency engagement reports (how many times a user has seen an ad)\r\n* Funnels report (track customer behaviors across their customer journey)\r\n* Look-alike modeling (\r\n* Audience Profile Report (such as age, gender, and household income)\r\n\r\n## Privacy Policy\r\n**Opting out** \r\n_DMP Opt-Out_ \"DMP Opt-Out\r\nhttps://apiservices.krxd.net/consumer/optout is the standard DMP opt-out URL. When called directly, this URL will execute the Opt-out action for a user and it will return the following JSON response:\r\n\r\n{\"code\":\"success\"}\r\n\r\nA user must allow cookies from Salesforce DMP in order to opt-out. Calling the DMP opt-out code (by clicking on an opt-out button placed on the client's page) will result in a persistent 'cookie' placed in the user’s web browser by Salesforce, identifying that user as being on the Salesforce DMP 'do not target' list. Taking this opt-out step won't prevent all tracking and targeting online, but it will ensure the user’s wishes are honored by all Salesforce DMP clients.\r\n\r\nNote: If the user uses more than one computer, the process must be repeated for each one as this information is associated with a cookie unique to each machine.\" [Salesforce, 7](https://konsole.zendesk.com/hc/en-us/articles/217039187-Privacy-Policy-and-Opt-Out-Guide)\r\n\r\n_On Mobile:_ \"Users can reset their IDFA or AdID to receive a new one. This is comparable to deleting cookies.\r\n\r\nThey can also block these completely by opting-out of Ad Track or Ads Personalization. In that case, Salesforce DMP cannot track or target these users.\" [Salesforce, 3](https://konsole.zendesk.com/hc/en-us/articles/115000428127-Mobile-IDs-FAQ)\r\n\r\n_In Safari FAQ:_ \"Is there any difference in the how 1st-party cookies and Hashed Device IDs treat opt-outs?\r\nYes, if the client is utilizing a first-party cookie and has multiple domains, a dedicated opt-out will need to be configured and maintained for each site. Alternatively, if hashed device management is employed a single opt-out link will be applicable for a given client.\r\n\r\nCan users opt-out of Hashed ID tracking?\r\nAbsolutely – unlike other providers of so-called Fingerprinting techniques, the Salesforce DMP actually can manage fingerprinting users through an opt-out. \r\n\r\nDoes Fingerprinting adhere to PII rules?\r\nYes, our hashed device management solution is fully compliant with PII protocols.\r\n\r\nDo both approaches lose uses when they clear their cookies?\r\nNo, first-party cookies can be cleared, while the hashed ID will persist even if cookies are emptied. [Salesforce, 4](https://konsole.zendesk.com/hc/en-us/articles/115000428307-Safari-FAQ)\r\n\r\n\"Can users opt-out of tracking in Mobile Apps?\r\nUsers can reset their IDFA or AdID to receive a new one. This is comparable to deleting cookies.\r\n\r\nThey can also block these completely by opting-out of Ad Track or Ads Personalization. In that case, Salesforce DMP cannot track or target these users.\" [Salesforce, 58](https://konsole.zendesk.com/hc/en-us/articles/115000428127-Mobile-IDs-FAQ)\r\n\r\n**Personally Identifiable Information** \r\n\"Personally Identifiable Information (PII) includes any data that could potentially identify a specific individual and can be used for de-anonymizing data. Salesforce does not collect or store PII.\"\r\n\r\nSome examples of PII include: Full name; Email address; Phone numbers; Credit card numbers; Date of birth; Login/screen name; IP address is considered PII in some countries outside of the US; Home address; etc\" [Salesforce, 8](https://konsole.zendesk.com/hc/en-us/articles/115007222048-PII)\r\n\r\n**Data Privacy and Security Considerations**\r\n\r\nSalesforce DMP does not accept PII data and it is a breach of the MSA to send to us. Onboarding might be a better option if you have data connected to email addresses and are concerned with offline data import user matching. Usage and set up fees apply.\" [Salesforce, 32](https://konsole.zendesk.com/hc/en-us/articles/214918988-First-Party-Data-Import) \r\n\r\n**Data Retention** \r\n\"Data Expiry\r\n\r\nSalesforce DMP stores any data collected through online mechanisms (including user matching data) for a variable period as defined in the contractual agreement between Salesforce and the client. First-party imports remove any data not included in subsequent imports (full refresh). For best user match results, files should be uploaded frequently, or daily, even if the data output has no change.\" [Salesforce, 32](https://konsole.zendesk.com/hc/en-us/articles/214918988-First-Party-Data-Import) \r\n\r\n## Relationships\r\n_Data Onboarding:_\r\ncomScore / LiveRamp / Neustar [Salesforce, 9](https://konsole.zendesk.com/hc/en-us/articles/115010458727-Data-Onboarding-Partners)\r\n\r\n_Data Collection Partners:_\r\n\r\n* Off-Site Ad Servers:_ Conversant / DoubleClick Campaign Manager (DCM) / Flashtalking / Innovid / Medialets / Sizmek\r\n* On-Site Ad Servers:_ DoubleClick for Pulishers - DFP (Data Transfer Files)\r\n* Email Service Providers:_ SalesforceExactTarget\r\n* Data Management Platforms:_ Adobe Audience Manager / Oracle BlueKai DMP\r\n* Analytics & Measurement:_ Adobe Analytics (fkaOminture SiteCatalyst) / Brightcove / comScore Validated Campaign Essentials (vCE) / Google Analytics Standard / Kochava / MOAT / Tune [Salesforce, 10](https://konsole.zendesk.com/hc/en-us/articles/227144948-Data-Collection-Partners)\r\n\r\n**Data Activation Partners** \r\n\r\n_On-Site Ad Servers:_ Adition / Adswizz / AdTech / DoubleClick for Publishers - DFPAudience / DoubleClick for Publishers - DFP Key/Value Pairs / Freewheel / IPONWeb / LKQD / Nativo / OAS / OpenX / SAS/AIMatch / Smart Ad Server\r\n\r\n_On-Site SSP's:_ DoubleClick AdExchange - AdX (via DFP) / Index Exchange (Casale) / OpenX / Pubmatic / Rubicon / Sonobi / Sticky Ads / Tremor\r\n\r\n_Off-Site Ad Servers:_ Flashtalking / Flite / Innovid / Sizmek\r\n\r\n_Off-Site Data Activation:_ ActiveAgent AG / Adara / AdColony / AdForm / AdRoll / AdSquare / A.ki / Amazon Advertising / AOL ONE / AppNexus / Beeswax / Comscore / Criteo / DataXu / DoubleClick Bid Manager - DBM / Dstillery / Exponential / Facebook Custom Audiences / Google AdWords / Google RLSA / IgnitionOne / Infectious Media / InMobi / Instagram (via Facebook Custom Audiences) / Jivox / Lotame / Maxpoint / MediaMath / [m]Platform | GroupM / Netmining / Next Performance / OwnerIQ / Platform161 / Quantcast / RadiumOne / RocketFuel / Run / Simpli.fi / Specific Media (Viant) / SpotXchange / Teads / The Trade Desk / TimeOne / Tradelab / Termore Video / TubeMogul / Turn / Twitter - Tailored Audience / Undertone / VideoAmp / Videology / Yahoo! DataX (replaced RMX pipeline) / Yieldlab / Zebestof\r\n\r\n_Experience Management Systems & A/B Testing Platforms:_ AB Tasty / Acquia / Adobe Target / Maxymiser / Optimizely / Oracle Real-Time Decisions / Teradata Real - Time Interactions Manager / VWO\r\n\r\n_Assorted Data Outputs:_ Adobe Audience Manager / Moat / Oracle BlueKai DMP / Survata / YieldEx [Salesforce, 11](https://konsole.zendesk.com/hc/en-us/articles/226620988-Data-Activation-Partners)\r\n\r\n_Third-Party Data Marketplace:_ Acxiom / AffinityAnswers / ALC / Alliant / AnalyticsIQ / ASL / Audience Partners / AuDIGENT / B2B Targets / Bombora / Cardlytics / comScore / Connexity / Crossix / Cuebiq, Inc / Dataium / Dataline / Datamyx / DataLogix / Datonics / Digital Elements / Dun &